About Us – Crafting Timeless Beauty for Every Occasion
SparkleForge was founded in late 2021 in Lahore by gemologist Zara Khan and jewelry-designer Ahmed Malik, who shared a vision of blending traditional South Asian craftsmanship with modern technology. Frustrated by opaque sourcing and inconsistent quality in the local market, they set out to create a fully transparent, customer-centric platform where each gemstone’s origin, cut, clarity, and carat weight are documented. Launching from a small atelier, they partnered directly with ethical mines and family-run workshops across Karachi and Peshawar, ensuring every artisan involved receives fair wages and uses eco-friendly practices.
As demand grew, SparkleForge invested in a state-of-the-art CAD/CAM studio—where digital sketches transform into 3D models, allowing customers to refine designs virtually from Karachi to Quetta. Every piece undergoes a rigorous six-stage quality control: metal purity assay, gemstone certification (GIA or IGI as appropriate), precision setting, polish inspection, hallmark verification under Pakistan Standards & Quality Control Authority (PSQCA), and final photogrammetry for our online “sparkle preview.” Our logistics team coordinates secure door-to-door delivery powered by GPS-tracked couriers and insured packaging, ensuring your treasured purchase arrives intact and on time.
SparkleForge isn’t just a retailer; we’re a community. Our “Design Your Legacy” program invites customers to collaborate with our master goldsmiths on fully bespoke creations—from engraved wedding bands to family-crest pendants—creating pieces that capture personal stories. Monthly “Artisan Spotlight” features celebrate the craftsmen behind each design, sharing their heritage techniques in video interviews. Additionally, we donate 5 % of annual profits to the Jewelers’ Relief Fund, supporting silversmiths affected by economic hardship.
Behind the scenes, our dedicated customer-care team—available in English and Urdu—provides personalized consultations via video chat or in-person appointments at our flagship showroom in Gulberg, Lahore. Whether you’re selecting a classic sol itr ring or commissioning an avant-garde collar necklace, SparkleForge guides you every step of the way with expert advice on gemstone care, styling tips, and financing plans. Our commitment to transparency, quality, and ethical sourcing has earned us over 10,000 five-star reviews and a 98 % customer-satisfaction rating. SparkleForge is more than jewelry—it’s an experience that turns sparks of inspiration into forever treasures.